Lance Armstrong had a very bad day. He was given the pink slip nearly half a dozen times TODAY!
The day started with news that Armstrong was stepping down as the chairman of Livestrong, the charity he created in the wake of his cancer survival and Tour de France success, to raise money to fight cancer.
“This organization, its mission and its supporters are incredibly dear to my heart,” the cancer survivor said in a statement. “Today therefore, to spare the foundation any negative effects as a result of controversy surrounding my cycling career, I will conclude my chairmanship.”
The Livestrong news came as a package deal with the major announcement from Nike that they were terminating their endorsement contract with Armstrong
“Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him,” the company said in a statement. “Nike does not condone the use of illegal performance-enhancing drugs in any manner. Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.”
After that the endorsement dominoes fell one after another starting with Anheuser-Busch announcing they wouldn’t renew their deal with Armstrong.
“We will not renew our relationship with Lance Armstrong when current contract expires”
This was followed by Trek, Giro Helmets, Honey Stinger, and 24 Hour Fitness all announcing they were severing ties with the troubled cyclist.
The sponsors are all jumping ship in wake of the insurmountable pile of evidence that Armstrong doped and cheating in winning his seven Tour de France championships.
